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RAC Roadside Assistance: Pied Piper
Charming stop frame spot created by BBH London to hero the RAC's superior roadside repair service.
The strategy was to fly the flag for the RAC Patrol’s know-how and comprehensive tool kit and encourage viewers to question the service from other providers. The final creative concept conveyed this idea – ‘we don’t just tow you to a garage, we bring the garage to you’. Tools and spare parts were brought to life by a 'Pied Piper' in a spot directed by Passion Pictures' Drew Lightfoot. - See more at: http://lbbonline.com/news/bbh-create-a-pied-piper-for-the-rac/#sthash.AOFTVWtQ.dpuf
BBH Creative Team: Maria Sousa Machado & Claire Stokes Related |
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