TV ad: RAC Roadside Assistance: Pied Piper

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Charming stop frame spot created by BBH London to hero the RAC's superior roadside repair service.

The strategy was to fly the flag for the RAC Patrol’s know-how and comprehensive tool kit and encourage viewers to question the service from other providers. The final creative concept conveyed this idea – ‘we don’t just tow you to a garage, we bring the garage to you’. Tools and spare parts were brought to life by a 'Pied Piper' in a spot directed by Passion Pictures' Drew Lightfoot. - See more at: http://lbbonline.com/news/bbh-create-a-pied-piper-for-the-rac/#sthash.AOFTVWtQ.dpuf

Category Travel, transport & tourism
Client RAC
Agency BBH London
Production Passion Pictures
Country United Kingdom
Uploaded 16 July, 2013

Credits

Director
Drew Lightfoot
Executive Creative Director
Nick Gill
Creative Director
Kevin Stark
Art Director
Maria Sousa-Machado
Copywriter
Clare Stokes
Agency Producer
Samara Zagnoiev

Other credits

BBH Creative Team: Maria Sousa Machado & Claire Stokes

BBH Creative Director: Nick Kidney & Kevin Stark

BBH Producer: Samara Zagnoiev

BBH Strategic Business Lead: Richard Stainer

BBH Strategy Director: Nick Fell

BBH Team Director: Jon Barnes

BBH Team Manager: Rebecca Levy

Production Company: Passion Pictures

Director: Drew Lightfoot

Executive Producer:

Producer: Simon Quinn

Live Action Producer: Jason Lovelock

DoP: Peter Sorg

Post Production: Passion Pictures & The Mill

Editor/Editing House: Ben Stephens/Whitehouse Post

Music: THECOMPOSERS.TV / Chris Read

Sound: Factory

Sound Engineer: Anthony Moore & Jon Clarke

RAC Roadside Assistance: Pied Piper

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RAC Roadside Assistance: Pied Piper

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