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Web Film

Kol Kid: Etch

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With an abundance of specialty toy stores popping up in Toronto, Kol Kid needed to find a way to differentiate itself from the lot. Since they opened in 1999, they have always been mindful of childhood development and that's why they choose to only carry simple, timeless toys that help foster a child's imagination. We believed that philosophy would truly resonate with today's parents and help them stand out in era so dependent on technology. So Tribal, Toronto created a campaign that actually uses technology to help parents to rediscover the inherent value of simple toys and play.
Credits Other credits

Managing Director: Andrew McCartney

Strategy: Lisa Hart, Dino Demopoulos

Production Company: Code Film

Director: Tom Feiler

Director of Photography: Alan Lukatela

Cameraman: Andrew Easson, Michael Tung

Sound: Shawn Kirkby

Line Producer: Magda Czyz

Post-Production Company: School Editing

Editor: Kyle McNair,

Online Editor: Paul Binney, Fort York

Colourist: Jason Zukowski, Notch

Audio House (please provide URL): Pirate Toronto

Audio House Director: Stephanie Pigott

Audio House Engineer: Jared Kuemper

Casting Agency: Andrew Hayes, Powerhouse Casting

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