Print ad: Psychological support group for family members of people with Alzheimer's: Son

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Top 6: August 7th 2013

Alzheimer is a disease that affects not only those who suffer from it, but also the entire family. This is why Project Lembrar is so important. The Association is composed of psychiatrists, psychologists and volunteers who, through alternative therapies, assist family members and patients. In divulging this project, Z+, Sao Paulo created a campaign that addresses one of the key symptoms of the disease: memory loss. With an impacting look, utilizing common moments in everyone's life, the pieces show that Alzheimer can erase from memory even things that nobody wants to forget