Press
McDonald's: French Fries
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The Big Mac, the Cheeseburger, the Sundae, the French fries, the Chicken McNuggets and the Filet-O-Fish… six products from McDonald’s that belong to the prestigious group of iconic products. TBWA Paris believes there is no need to name these products: you immediately recognize them. Long speeches aren’t necessary: everyone knows what they taste like and what they stand for. A logo would be redundant: you instantly understand who’s talking to you.
- Category Confectionery & snacks
- Client McDonald's
- Agency TBWA\Paris
- Country France
- Uploaded 30 July, 2013
- Director
Xavier Mairesse - Creative Director
Jean-François Goize - Client Team Director
Xavier Royaux - Client Team Director
Timothée Loizeau - Client Team Director
Jean-Guillaume Bertola - Account manager
David Leclabart - Account manager
Matthéo Pressmar - Account manager
Bertrand Regnier-Vigouroux
Outdoor/Print
Food Creative Director: Maud Poilpré
Photographer: Sue Atkinson
TVC
“Interview”
Art Directors: Sebastien Skrzypczak
Copywriters: Stephane Kaczorowski
“Yoga” “Dentist”
Art Directors: Marianne Fonferrier
Copywriters: Antoine Colin
Agency TV Producer: Ghislaine Byramjee
Production: Wanda
Film Director: Xavier Mairesse
Launch date: 24/07/2013
Campaign dates: From 24/07/2013 to 31/07/201
