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Best Buy: Lidia - Marine Biology

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Best Buy has launched a Back to School campaign which centers around the fact that technology gives students an edge in an increasingly competitive world via agency CP+B.

Best Buy is 'America's Back to School Techfitter' and wants to ensure that students have the latest tools to equip themselves for the journey, giving students the confidence to start the adventure of the school year right.
Credits Other credits

VP Director of Video Production: Chad Hoppenwasser

Senior Integrated Producer: Ramon Nunez

Integrated Producer: Romeo Joven

Jr. Integrated Producer: Mike Borell

Sr. Business Affairs Manager: Lindsay Wakabayashi

VP Group Account Director: Scot Beck

Account Director: Adrienne Walpole

Management Supervisor: Gillian Perazzo

Content Supervisor: Nick Larkin

Content Manager: Dave Ellerbee

Cognitive Anthropologists: Heather LeFevre, Erica David, Jenifer Murray

Group Planning Director: Benny Thomas

Director of Photography (Production Co): Tobias Schliessler

Exec. Producer (Production Co): Kerstin Emhoff, Ali Brown

Head of Production (Production Co): Tracy Hauser

Line Producer (Production Co): Leslie Vaughn

Editoral Company: NO6, Los Angeles

Editor: Kevin Zimmerman

Exec. Producer: Crissy DeSimone

Post Producer: Leslie Tabor

Music: Comma, Los Angeles

Composer: Josh Good

Executive Producer: Bonny Dolan

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