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Top 6: August 7th 2013
Direct Marketing
Defence Force Recruiting: Air Force FMTop 6: August 7th 2013
We created a direct mail job application that university engineering students had to build themselves. Candidates were sent a DM pack with everything they needed to construct a functioning radio. Except one thing, instructions.
Students proved their problem solving and technical skills; wiring, soldering and assembling the radio. Once complete, students tuned to Air Force FM, our dedicated radio station created just for this campaign. The station broadcast our ad on loop, instantly offering successful students a fast track to an exciting career.
Brett Harris - Lead Developer Also best this week |
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