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Top 6: August 14th 2013

Marmite: Neglect

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Top 6: August 14th 2013
Based on the insight that somewhere inside every kitchen cupboard is a jar of the nation's favourite yeast extract, the campaign moves on from the well known love it or hate it strapline, urging users not to forget their jars, 'Love it. Hate it. Just don't forget it.'

The TV spot, shot in the manner of a real-life animal rescue program and voiced by Michael Burek, sees the Marmite Rescue Unit remove neglected jars from offenders homes before taking them to the Marmite Rehoming Centre. From there, the previously lonely and forgotten jars are 'adopted' by Marmite-loving families.
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Voice Over: Michael Buerk

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