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Ore-Ida: The Launch

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Often imitated, never duplicated, Ore-Ida® Tater Tots® are the original and only Tater Tot since 1954. The brand's new series of film-genre parodies introduce a bold but hapless band of imi-taters and the lengths these spud imposters will go in their futile quest to become real Tater Tots. Agency: Cramer-Krasselt Chicago.

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