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adizero F50 Messi: New Speed of Light

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Releasing the new adizero F50 Messi boot, adidas and iris have created a film entitled 'The New Speed of Light'. The spot showcases one of the the world's greatest footballers, Leo Messi wearing a bespoke LED suit which creates a stunning visual concert on film. The film captures and analyses Messi's movement revealing the secret of his genius on the pitch as well highlighting the "light in motion" design of new boot. The technique and film was developed by iris London and ML Studio, directed by Marcus Lyall, and shot on location in Barcelona. The film leads viewers through to the adidas e-commerce page where they can purchase the boot.
Credits Other credits

Managing Partner - Henry Scotland

adidas Global Brand Director - Thomas Van Schaik

Account Director - Simon Yoxall

Post Producer - Mark Logue

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