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Taco Bell: World's Hottest Idea

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In "The World’s Hottest Idea," a series of characters debate the next Taco Bell DLT favor, oblivious to the fact that they are surrounded by fire themselves. Most of the fire was shot on camera as practical effects, and the scene with the steelworkers was shot in a foundry that had almost burned down three days before. Agency: Deutsch LA
Credits Other credits

President: Brian Niccol

Chief Marketing & Innovation Officer: Chris Brandt

Brand Creative Director: Tracee LaRocca

Senior Manager, Brand Experience: Aron North

Manager, Brand Experience: Ashley Prollamante

Director of Integrated Production: Vic Palumbo

Senior Producer: Mila Davis

Managing Director: Mal Ward

Line Producer: Scott Kaplan

1st A.D.: Craig Pinckes

Assistant Editor(s): Luke McIntosh and Sean Stender

Senior Producer: Amburr Faris

Colorist: Ricky Gausis

VFX and Online Artist: Jason Frank

VFX Assistant Artists: Patrick Vollkommer

VFX Creative Director: Claus Hansen

VFX Producer: Stephanie Allis

Music/Composer: AFM Stock Music (Airbrushing scene only)



Sound Designer Company

Assoc Producer: Jeff Martin

Executive Producer: Scott Ganary



Audio Post Company

Lime Studios, Santa Monica, CA

Mixer: Rohan Young

Assistant: Patrick Navarre

Executive Producer: Jessica Locke



Additional Deutsch Credits:

Chief Executive Officer: Mike Sheldon

Account Management Credits:

Group Account Director: Walter Smith

Account Directors: Amanda Rantuccio

Account Directors: Christi Johnson

Account Supervisor: Steve Scutellaro

Account Executive: McKenna Pickett



Account Planners:

Chief Strategic Officer: Jeffrey Blish

Group Planning Director: Christian Cocker



Traffic/Business Affairs:

Director of Business Affairs: Abilino Guillermo

Senior Business Affairs Manager: Ken Rongey

Business Affairs Manager: Nestor Gandia

Director or Broadcast Traffic: Carie Bonillo

Broadcast Traffic Manager: Sarah Brennan

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