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Instant Kiwi: Double Crossword

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That winning feeling keeps rolling as the third and fourth instalment in the Instant Kiwi Campaign are released. This time we get a behind the scenes look, to see how the talent was found - real people, straight off the street, caught unaware.

With Double Crossword, we follow Grant, from the moment he was street cast, through to the moment of celebration for the big win. To simulate the feeling of anticipation and the spontaneity of winning with Instant Kiwi, we made sure that each participant was picked at random and remained unaware of what they would be asked to do, building suspence through each step of their experience leading to a winning grand finale. Thanks to Instant Kiwi Double Crossword, just like Grant, you too could win in an instant!

And the winning doesn't stop there. With Texas Hold 'em, we dress up someone as a cowboy, hand him two pistols and ask him to walk into an old fashioned western saloon and start firing. Because, that’s exactly what winning Instant Kiwi - Texas Hold 'em feels like. Agency: DDB New Zealand
Credits Other credits

Client: NZ Lotteries

Wayne Pickup – CEO

Val Green – GM Marketing

Kirsty Phillips – Head of Brand & Communications

Keri Merrilees – Senior Brand & Communications Manager

Reuben Wiremu - Brand & Communications Manager

Greg Jones – Group Business Director

Dave McIndoe – Senior Planner


Sam Brunette - Toybox

Philippe Lods – Toybox

Online / VFX:

Chris Grocott – d'Luscious

Sound Design:

Coopers at Franklin Rd

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