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Got Milk?: Milk vs. OJ: 'Turtle Race'

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To educate consumers on milk's high-quality protein, MilkPEP and lead agency Deutsch, Inc. NY, the team behind the iconic Milk Mustache, has developed a new video campaign to spotlight the 8grams of protein in each 8 oz. serving of milk. The Protein Fight Club campaign puts the spotlight on protein by depicting milk in a series of humorous breakfast battles that showcase how its protein stacks up against the competition and can help win each day.
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CEO Deutsch NY: Val DiFebo, Director of Integrated Production: Joe Calabrese, Director of Digital Production: Suzanne Molinaro, Digital Producer: Kristina Trimmer, Senior Project Manager: Jeremy Gelade

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