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Top 6: September 11th 2013

Ray-Ban: #nofilterjustrayban

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Top 6: September 11th 2013
Ray-Ban Belgium and DDB Brussels have tapped into the unwavering popularity of vintage-style photo filters with a smart new campaign. In it public transportation has been transformed into a real-life Instagram filter to communicate Ray-Ban's wide range of polarized color lenses: from sky blue to hot pink.
Credits Other credits

Marketing Manager: Dagmar Sleuwaegen

Creation: Gertjan De Smet

Creation: Anthony Lamont

Account Manager: Gertjan De Smet

Strategic planner: Maarten Van Daele

Head of Digital: Geert Desager

Online producer: Simon De Pauw, Sevenedge

Experience Architect: Maarten Breda

Graphic Designer: Arnaud Hemroulle

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