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Devondale Long Life Milk: Crazy Cat Lady

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Cut-through will not be a problem for Devondale as the dairy brand returns with the latest instalment in its humorous product campaign through DDB Melbourne. This time it's Long Life Milk, and the perils of running out.

The 'Never Run Out' campaign launches with a TVC entitled 'Crazy Cat Lady', shot by Tim Bullock, and is supported by path-to-purchase and online executions. It follows in the well-received footsteps of recent Devondale work including 'Stepdad Steve' for Dairy Soft and 'Soy Aftertaste Face' for Fast Start.
Credits Other credits

General Manager Innovations, Marketing & Special Projects: Suzanne Douglas

Head of Retail Marketing: Pam Burnett

Marketing Manager: Kit Rahman

Head of Broadcast: Simon Thomas

Executive Planning Director: Ian Forth

Managing Partner: Lisa D’Amico

Account Director: Katie Kouts

Account Manager: Kirsten Tidswell

Producer: Alice Grant

Executive Producer: Jonathan Samway

DOP: Germain McMicking

Editor: Adam Wills

Grade: Edel Rafferty, Method Studios

Online Edit: Chris Betteridge, Method Studios

Nuke Compositor: Dan Benjamin, Method Studios

Sound Design/Music: Colin Simkins, Gusto Music

Media: Carat Melbourne

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