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JetBlue: Air On The Side Of Humanity


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JetBlue Airways is launching a new advertising and marketing campaign that showcases the struggle of today's air traveler by giving a voice to the most overlooked and under-appreciated fliers of all pigeons. In a Mullen Boston campaign called "Air on the Side of Humanity,' JetBlue spotlights its core brand difference with competing airlines: its award-winning focus on the customer.
Credits Other credits

Designers: Scott Petrichko

Designers: Jay Spahr

Designers: Mauricio Perez

Designers: Kara Noble

SVP/Creative Technologist: Christian Madden

Creative Technologist: Dave Lee

Creative Technologist: Stefan Harris

Creative Technologist: Joe Palasek

Executive Director of Integrated Production: Liza Near

SVP, Director of Broadcast Production: Zeke Bowman

Associate Producer: Vera Everson

Sr. Digital Producer: Kim Ryan

Digital Producer: Heidi Laidlaw

Digital Producer: Charley Perkins

Experience Designer: Hoon Oh

Senior Computer Artist: Kathryn Lane

Executive Producer: Kevin Byrne

Executive Producer: Dan Duffy

Producer: Martha English

Production Supervisor: Lucy Sheridan

Editorial: P.S. 260

Senior Producer: Laura Lamb Patterson

Editor: J.J. Lask

Assistant Editor: Colin Reilly

VFX: Brickyard

Executive Producer: Kirsten Andersen

Lead VFX Artist: Geoff McAuliffe

Animation Director: Anders Beer

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