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Devondale: Jumpers
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Another week, another un-ignorable Devondale TVC from DDB Melbourne. This time it's for the dairy co-op's family cheese, which it claims is the 'one thing' families agree on.
So how have DDB Melbourne brought this product benefit to life? With perhaps the most disturbing TV family in recent memory. The TVC, entitled 'Jumpers', was shot by director Tim Bullock and features grotesque knitwear, bad dancing, and untrustworthy children. The TVC is the seventh from Devondale this year, and adds to a memorable body of work that has so far included a crazy cat lady, a glowing girl, soy aftertaste disfigurement, and a stepdad with the singular ability to drive carefully.
Executive Planning Director - Ian Forth Related |
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