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Top 6: October 2nd 2013
Interactive

Heineken: Departure Roulette

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Top 6: October 2nd 2013
Heineken has extended its "Departure Roulette" campaign and after positive boasts online, imagine if someone showed up at your door asking you to spontaneously push a button to take a trip to an unknown destination? Would you play "Departure Roulette" and go?

To find out, Heineken took to the road with "Departure Roulette"- a social experiment that aims to push people outside of their comfort zones, crossing their borders for experiences unknown via agency W+K New York.

The Departure Roulette Roadshow follows the initial social experiment at JFK that aimed to reward spontaneity and capture the genuine moment of facing an instantaneous decision. Heineken followed and started conversations with people online who commented that they would press the red button on the old style flight clicker board if given the opportunity.

Heineken arrived at the doorsteps of fans in San Francisco, Los Angeles, and New York, presenting them with the Departure Roulette challenge to push the button and immediately embark on a trip to an unknown place.
Credits Other credits

Assistant Producer: Kristen Johnson

Account Team: Patrick Cahill, Jacqueline Ventura, Sydney Lopes

Social Strategist: Jessica Abercrombie

Project Manager: Rayna Lucier

Community Managers: Mike Vitiello, Rocio Urena

Director of Interactive Production: Brandon Kaplan

Head of Integrated Production: Lora Schulson

Business Affairs: Sara Jagielski, Lisa Quintela, Quentin Perry

Global Travel Director: Colleen Baker

Lead/Sr. Travel Consultant: Angela Wootan

Sr. Travel Consultant: Joelle Wainwright

Line Producer: Sara Greco

Post-Production Company: Joint Editorial

Senior Producer: Michelle Carman

Editor: Jon Steffanson

Assistant Editors: Stephen Nelson, Noah Poole, Brian Schimpf

Motion Graphics Director: Yui Uchida

Information Display System Fabricator: Solari Corp.

Design & Build Team: The Guild

Audio Company: The Lodge

Audio Mixer: John Northcraft

Color: Nice Shoes

Colorist: Danny Boccia

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