Supercheap Auto: The Big Day

Supercheap Auto's new 'Happy Bathurst Day' TV campaign designed to leverage the company's sponsorship of the Supercheap Auto Bathurst 1000 in debuting work from The General Store. The Happy Bathurst Day concept is being rolled out in-store, in catalogues and through social media, in the run up and on the day of the Supercheap Auto Bathurst 1000 race.