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Web Film

Green Giant: Caught in the Act - Gym Trouble

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Mainstay food brand Green Giant is breaking away from its traditional image with an edgy new online video campaign from Saatchi & Saatchi New York that plays on the concept of cheating. Based on the idea that eating a lot isn't necessarily cheating on your diet, the campaign takes on the form of a fictional television program called "Caught in the Act" that attempts to catch cheaters of all stripes as they perform their dirty deeds.
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Curious PIctures Executive Producers: Gary Giambalvo, Adam Bloom

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