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Top 6: October 16th 2013
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Samsung Galaxy Note 3 and Galaxy Gear: The DeveloperTop 6: October 16th 2013
The Samsung Galaxy Note 3 is on its way, and it's bringing a slick new smart watch with it. The cool new gadgets are arriving with a song thanks to Rock Paper Scissors editor Mikkel EG, who collaborated with director Adam Hashemi and Leo Burnett on a 2:00 spot starring Argentinian soccer phenom Lionel Messi.
The Developer fuses the lively storytelling of a Broadway musical with an energetic demonstration of what Samsung's new products can do. While Messi commands the reconfiguration of a city from the helm of his Samsung smartphone and watch, a pack of street urchins belts out a song of amazement and fear from the city's narrow streets and alleyways. The spot's subtext of concern for children mirrors Messi's real-world focus on these issues.
Agency: Leo Burnett L.A. and Chicago RelatedAlso best this week |
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