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Web Film

Benjamin Moore & Co.: Scary Good Job

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Benjamin Moore wanted to prove to professional painters that Ultra Spec 500 is the paint that does a high quality job, and fast two attributes that matter most to this audience. So in the spirit of the season, they hired real painters for a job they wouldn't want to spend long on a haunted hotel. Tool's director Jason Zada, partnered with The Martin Agency to bring our nightmare job to life and capture all the reactions on hidden camera. To reach painters with our message, we decided to launch a highly targeted campaign including online ads, print, social media and grass roots efforts. All the media efforts drive to the full video on YouTube and, where painters can enter a sweepstakes for a supply of Ultra Spec 500 paint and learn how its high quality and speed can turn their next project into a Scary Good Job.
Credits Other credits

Director of Digital Production: Darren Himebrook

Associate Director, Design: Josh Corliss

Associate Director, Technology: Chris Fullman

Technical Lead: Jeremy Misavage

Developer: Robert Lavoie

Technical Lead: Kevin Power

Quality Assurance Manager: Andy Bupp

Associate Quality Assurance Analyst: Thomas Carroll

Editor: Jeff Grippe

Assistant Editor: Jason Overbeck

Motion Graphics Editor: William Tiki

Executive Producer: Yvette Cobarrubias – Sears

Producer: Jamie Lynn Perritt

Audio Post Company: Rainmaker – Richmond, VA

Engineer: Jeff McManus

Executive Producer: Kristin O’Connor

Music & Sound Design: Hi-Fi Project

Composer: Robert Di Pietro, Michael Gatt, Michael Kotch

Sound Design: Robert Di Pietro

Executive Producer: Birgit Roberts

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