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Web Film
Benjamin Moore & Co.: Scary Good Job
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Benjamin Moore wanted to prove to professional painters that Ultra Spec 500 is the paint that does a high quality job, and fast two attributes that matter most to this audience. So in the spirit of the season, they hired real painters for a job they wouldn't want to spend long on a haunted hotel. Tool's director Jason Zada, partnered with The Martin Agency to bring our nightmare job to life and capture all the reactions on hidden camera. To reach painters with our message, we decided to launch a highly targeted campaign including online ads, print, social media and grass roots efforts. All the media efforts drive to the full video on YouTube and ScaryGoodJob.com, where painters can enter a sweepstakes for a supply of Ultra Spec 500 paint and learn how its high quality and speed can turn their next project into a Scary Good Job.
Director of Digital Production: Darren Himebrook Related
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