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Titan Raga: Titan Raga

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Ogilvy & Mather Bangalore pays homage to a woman who soaks in life, lives every moment to its fullest and lets the magic and romance of the world etch her path in the latest campaign for Titan Raga. In the new television spot, the Raga woman takes a journey that unexpectedly opens doors to self-discovery and the joy of surrendering to the moment.


The film opens to the Raga woman, Katrina Kaif, on a journey aboard a luxury train. As she makes her way to the dining car, she realises all the seats are taken. Enchanted by her beauty, a Spanish fellow traveller invites her to his table. When he attempts to make conversation, they realise that they don't speak the same language. She speaks Hindi and he, Spanish.

A little game begins between the two as they communicate using things around them, translating into their languages for each other. He pours her some 'Te' which she tells him is 'Chai'. He offers her 'azucar', which she teaches him is 'chini'. Between moments of playfulness and sensuality, they grow closer, letting the journey take them where it will. He caresses the pearls on her Raga that deck her wrist, calling them 'Perla'. Coy, yet candid, she replies, 'Moti'.

Eventually, as the trains grinds to a halt on a platform, he bids her adieu, with a tinge of sadness. For the first time in their journey together, she does not translate for him. As he nudges on, she replies that there is no such word as 'goodbye' in Hindi.

He immediately understands, smiling and hopeful, he leaves. The film ends with Katrina reminiscing about her chance encounter on the train, caressing her watch as she recalls the most magical moments of her journey.
Credits Other credits

Account Planning: Sreenesh Bhat

Films: Rajib Baruah

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