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booking.com: Viney Renaissance


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Booking.com, Planet Earth’s #1 accommodation site, is giving fright-loving audiences what they want this Halloween with a campaign that highlights haunted U.S accommodations and is so scary it will have viewers believing they are witnessing the next great horror film. With the world’s largest variety of accommodations, Booking.com has exactly what customers are looking for - even haunted hotels. Launching today, the integrated campaign behaves just like a new movie release and highlights seven of America’s most haunted properties. Hitting those predisposed to frightening content, a scary TVC that feels just like a film trailer targets audiences during horror TV and cinema viewing experiences, while a partnership with Fandango aligns with online trailer searches and movie tickets purchases.
Credits Other credits

Head of Production: Erik Verheijen

Planner: Daisy Andrews

Group Account Director: Jordi Pont

Account Director: Courtney Trull

Account Manager: Alex Allcott

Art Buyer: Maud Klarenbeek

Digital Producer: Matthew Ravenhall

Project Manager: Jackie Barbour

Business Affairs: Justine Young

Editor: Julien Maingois

Audio Post / Sound Design: Grand Central Recording Studios

Sound Designer/Mixer: Raja Sehgal

Post Production: MPC Amsterdam

Flame: Lise Prud-Homme

Telecine: George K

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