Outdoor ad: Mumbai Police Safe City Campaign: Anti-terror Parade

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Ganesh is an Indian God worshipped across the country. However, for ten days in Mumbai, every year the Ganesh Festival is celebrated in full glory. The last day of the Festival a procession takes place, where various Ganesh Idols travel across the city to a sea shore where they are immersed. This is the ritual.
A perfect time for terror strikes. To spread awareness and tell citizens to be alert on this day, Mumbai Police commissioned Ogilvy Mumbai to design an outdoor activity. Objects used in terror attacks were identified, larger-than-life models were made of these objects and these objects walked along with the Ganesh idols, reminding people at every step to look out for anything suspicious.