TV ad: Fresh Up: Powerful Refreshment - Stake Out

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Fresh Up is a brand long associated with obliterating thirst by offering powerful refreshment in every can.

So powerful, in fact, that your body responds spontaneously to the overwhelming refreshment the only way it knows how. With an intense rush of satisfaction: AHHHHHHHHHH! With that in mind, there are certain situations where a Fresh Up might not be appropriate - no matter how thirsty you are.

Fresh Up. Powerful Refreshment.

Category Drinks, non-alcoholic
Client Frucor Beverages ltd.
Agency Colenso BBDO
Production PLAZA
Country New Zealand
Uploaded 1 November, 2013

Credits

Director
Paul Middleditch
Creative Chairman
Nick Worthington
Creative Director
Levi Slavin
Producer
peter masterton
Head of Art
Mike Davidson
Copywriter
Simon Vicars
Copywriter
Ben Polkinghorne
Copywriter
Graeme Clarke
Agency Producer
Katie Knight
Sound Design
Franklin Rd
Account Director
Samantha Parsons
Group Account Director
Tim Ellis
Planner
Ruth Blair
Post production
Toybox
Account manager
Nico Ainsworth

Other credits

Marketing Manager: Kevin Taffs

Brand Manager: Brooke Bayliss-Browne

Media Agency: OMD

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