Outdoor
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For the premiere of the series in France, BETC has created of two visuals, which just like the series itself are a result of a French – English collaboration. French photographer Jean-Baptiste Degez and English illustrator HelloVon put their heads together to recreate the anguishing and agonizing atmosphere from the series in the visuals “The Eye” and “The Scream”. The campaign exists as both traditional prints and a digital outdoor version.
BRAND MANAGEMENT: Alice Holzman / Élodie Bassinet / Anne-Gaëlle PETRI / Coline André |
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