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Aides: Woody

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Sometimes, you can lie without knowing it. It is with this message that the community-based organization AIDES and TBWAPARIS want to remind the public of how important protection and HIV testing are. In Europe, around 650,000 people are still unaware of their HIV status. This lack of knowledge puts their health in danger and encourages the spread of the virus. We now know that HIV treatment also considerably reduces the risk of transmission. Therefore, persuading these 650,000 people to get tested, means that we can make huge strides towards the end of this disease. This is what AIDES does on a daily basis in its rapid testing initiatives. And it is also this goal of this new campaign.
Credits Other credits

Advertiser supervisors: Christian Andreo, Antoine Henry, Charmaine Da Costa Soares

Account Handlers: Marion Floch, Teddy Notari

Media: Pierre Draber

Production Company: CONTROL - Herve Dommange & Jacques-Etienne Stein Director : MARC&


Special effects: Jean-Christophe Spadaccini Nomansland FX / Mikros Image

Actors: Mathilde Warnier / Alexander Ferrario


Production : ELSE

Sound Direction: Fabrice Pouvreau et Valery Pellegrini

« What the F*** », interpreted by David Guetta

(P) 2012 What A Music Ltd exclusive licence EMI Music France With the kind authorization from

EMI Music France

"First Time Ever I Saw Your Face", interpreted by Roberta Flack Written and composed by Ewan

Mac Coll

(P) Rhino EntertinmentCompany, a Warner Music Group Company (C) Stormking Music, Inc. /

Figs D. Music

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