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Fruit Of The Loom: Lucky Looms

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A lot of people have lucky underwear. But just how legit are they? Fruit of the Loom decided to eliminate all doubt and actually make some. For real. This week, Fruit of the Loom via Crispin Porter & Bogusky Boulder launched Lucky Looms, a limited-edition batch of legitimately lucky underwear.
Credits Other credits

Creative Technology Director: Pablo Alejo

Technical lead: Gary Gamble

Associate Design Director: Scott Pridgen

Digital Associate Creative Director: Stephanie Kohnen

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