TV ad: Nintendo 3DS: Legend of You

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Legend of You highlights the immersive quality of the game as a young man mimics the appearance and experiences of its main character, Link. "To become a legend you must be willing to risk everything," intones the voice-over, as the young man enters a torch-lit dungeon hallway where he must survive deadly obstacles, including a disappearing floor and flaming arrows, to reach his goal: securing the Master Sword. As Link would, the boy uses his powers to transform into a hieroglyph and merge into the stone walls. He then makes his way to a garden where he grasps his prize. The live action gives way to a sequence of animated game footage. Agency: Leo Burnett