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Top 6: January 15th 2014
Web Film
Heineken: The ExperimentTop 6: January 15th 2014
In 2014 Heineken launched a new responsible drinking campaign with the objective to encourage 25 years old men to drink in moderation. Since alcohol excess amongst young guys is a nightlife problem, Publicis Milan took the campaign into the clubbing world, where there’s the only person that have the power to influence people’s behaviour during a night out: the deejay. To invite the largest number of deejays around the world to the project, Heineken has decided to recruit as ambassador the most famous of them: Armin Van Buuren. We wanted to prove a simple theory: if a dj provides a night of great and irresistible songs, young men will dance more and drink slow.
Creative supervisor: Fabrizio Tamagni, Michela Talamona Related
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