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Top 6: January 22nd 2014

Guinness: Sapeurs

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Top 6: January 22nd 2014
Guinness' new campaign out of AMV BBDO London features the 'society of elegant persons of the Congo' otherwise known as the 'Sapeurs', a group of everyday heroes from Brazzaville, Republic of the Congo. In this ad, Guinness follows the Sapeurs whose way of life is a testament to the belief of putting more in, to get more out. Their life is not defined by occupation or wealth, but by respect, a moral code and an inspirational display of flair and creativity. This is demonstrated through their love of stylish dressing; but it is not the fabric or cost of the suit that counts, it is the worth of the man inside it.
Credits Other credits

Agency Planner: Tom White, Steve Hopkins, Rory Gallery

Agency Account Man: MP: Michael Pring, BAD: Tom Bedwell, AD: Amber Glenister, AM: Laura Balfour, Giulia Watson, AE: Oliver Short

Production Assistant: Jessica Tranfield

Media Agency: Carat

Media Planner: Matthew Jacobs (Associate Director), Chris Kelly (Comms Planning Manager)

Editor: Rick Russell at Final Cut

Post-production Company: The Mill

Audio Post-production: Wave

Offline Editing Company: Final Cut

Soundtrack: “What Makes a Good Man” by The Heavy

Music Supervision:Rich Music Source

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