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Homeward Bound: Spotted

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As a society we’re completely obsessed with celebrity culture, meanwhile, some single mothers struggle every day just to provide the basics for their children. To raise awareness and support for WoodGreen Community Services' "Homeward Bound" program, DDB Canada Toronto has launched a provocative campaign that prompts people to care about those living in poverty as much as they care about celebrities.
Credits Other credits

Designer: Italo Siciliano

Agency Producer: Andrew Schulze

Account Team: Cathy Grendus, Account Director; Dina Garay, Account Coordinator

Strategy: Lisa Hart

Information Architect: Dale McRae

Social Media Strategy: Lisa Hart, Dino Demopoulos

Media Company: OMD

Director of Photography: Jorn Haagen

Cameraman: Jorn Haagen

Executive Producer: Jennie Montford

Line Producer: Todd Huskisson

Post-Production Company: School

Editor: Brian Wells

Online Company: AXYZ

Online Producer: Jenna Craig

Online Editor: Ron Dubuc

Colour: Alter Ego

Colourist: Eric Whipp

Audio House: RMW Music

Audio House Producer: Dustin Anstey

Audio House Producer: Jeff Cohen

Documentary Director: Peter Andrew

Director of Technology: Adrien Montpellier

Information Architect: Dale McRae

Digital Production Manager: Cathy Kim

Photographer: Peter Andrew

Retoucher: Peter Andrew

Social Media Director: Ed Lee

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