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Stand Up To Cancer MasterCard + Promotions: Replacements


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Curious people ask better questions and get better answers. So Fifth Third, in partnership with Leo Burnett, was curious: Could opening a checking account help fight cancer?
Other credits

Client: Fifth Third Bank

Campaign: Curiosity Stands Up to Cancer

Spot: Replacements

Agency: Leo Burnett

Chief Creative Officer: Susan Credle

Executive Creative Directors: Dave Loew, Jon Wyville

Art Director: Ryan Stotts, Jason McKean

Copywriter: Eric Routenberg

Executive Producer: David Moore/Veronica Puc

Producer: Laurie Gustafson

Production Company: Biscuit

Director: Noam Murro

VFX/SPX: Method

Editorial: Arcade

Editor: Kim Bica

Director of Photography: Eric Schmidt

Colorist: Tyler Roth, Company 3

Sound Mixing: Michael Coyle, Chicago Recording Company

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