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Top 6: February 5th 2014
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Adventure World: Cardiograph

Top 6: February 5th 2014
ABYSS is the new $12m roller coaster at Perth's Adventure World Theme Park. It has been dubbed by experts and enthusiasts alike as being Australia's most terrifying ride. This press ad from Shed Perth ad ran across two pages in the paper and featured a simple cardiograph that illustrated the effect that this terrifying attraction would have on the rider.
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Client Clare Read-Smith.

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