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Lexus: Track Tested

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Los Angeles, Calif. - Feb. 3, 2014 -- To show off the road-hugging attributes of the much lauded 2014 Lexus IS/IS F Sport, Director/DP Tim Damon takes viewers to the track and puts the car through a rigorous, cylinder pounding workout. The result is an integrated campaign for agency Team One currently garnering thousands of views via the web and broadcast nationwide over 100x on the major entertainment industry award shows and NFL Network.

In the :30 spot titled “Track Tested”, Lexus doesn’t sing the car’s praises, rather the experts do it for them via carefully integrated “quote” graphics from the leading automotive publications. “Nails its fun to drive assignment,” proclaims Motortrend. “Carves a clean arc with no body roll,” exclaims Road & Track. “The experts have spoken, now it’s your move,” concludes the voiceover. The 1:30 web film expands on this theme, adding graceful beauty shots of the car’s exterior and interior before heading out onto the racetrack.
Credits Other credits

For Team One, Julia Hasbrook, Senior Designer. Camera car provided by Camera Car Systems, Carson, Ca.

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