TV ad: Honda: How To Hug

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Bruce Willis asks people to hug someone that matters to them to illustrate that, for Honda, safety is very real and very important. The people that matter to you matter to us. That's why Honda builds more top-safety-rated cars in America than any other brand. Agency: RPA, Santa Monica

Category Automotive
Client Honda
Agency RPA, Santa Monica
Production MJZ
Country United States of America
Uploaded 6 February, 2014

Credits

Director
Craig Gillespie
Director
Jason Sperling
Chief Creative Officer
Joe Baratelli
Executive Creative Director
Jason Sperling
Creative Director/ art director
Chuck Blackwell
Creative Director/ writer
Ken Pappanduros
Copywriter
Chris Juhas
Art Director
Ben Tolbert
DoP
Gyula Pados
DoP
Pete Konczal

Other credits

Chief Production Officer: Gary Paticoff

Executive Producer: Isadora Chesler

Digital Project Management / Program Manager: Elizabeth Goldstein

EP: Emma Wilcockson

Line Producer: Deb Tietjen

Social / Online Videos Production Company: Full On Service

EP: Jim Czarnecki

Line Producer: Craig DiBiase

Editorial/Finishing: Union Editorial

Editor: Jim Haygood

EP: Michael Raimondi

Producer: Joe Ross

Assistant Editor: Dylan Firshein

Online Producer: Logan Aires

Editor Social/Online Videos: Jay Friedkin

Telecine: MPC

Artist: Ricky Gausis

EP: Ed Koenig

Asst.: Kris Smale

Audio / Final Mix: Lime Studios

Mixer: Dave Wagg, Sam Casas

Producer: Jessica Locke

Celebrity Talent: Bruce Willis, Fred Armisen

Honda: How To Hug

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Honda: How To Hug

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