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Chevrolet Traverse: The New Us

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Chevrolet and ad agency Commonwealth partnered with Epoch Films to produce the new TV ad "The New Us" featuring the Chevy Traverse. Directed by Daniel Mercadante and Katina Hubbard of the directing team The Mercadantes, the ad features gay, lesbian, mixed race, single-parent and adoptive families, and was shot in San Francisco. The Mercadantes found real families to work with in order to give the ad an authentic look and feel.
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Creative Directors: Robert Guisgand, Duffy Patton, Kathy Speck, Rich Weinert

Director, Creative Operations: Miya Petrovic

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