Athena: Athena Denim - The duel

After being away for a few years, ATHENA returns on TV via Havas 360 Paris to launch its new range of products : Athena Denim. Set out to conquer the core target, young men between 25 and 34 years old, the campaign continues establishing the brand unique identity through a TV film and a digital plan that set the brand apart from its competitors. Far from making false promises or stereotyped advertising, Athena reinforces its singular and unconventional positioning, just like Denim itself.