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Jack Daniel's (Family of Brands): The Spirit of Music - Dance Chillout

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From Frank Sinatra, to Mick and Keith, Slash and even Ke$ha, Jack Daniel’s is synonymous with music. Arnold Furnace has created a new print and poster campaign that champions this relationship.

Each execution draws on a different music genre to represent the different characters of the products and the specific audiences they’re aimed at.

Music flyers brought the campaign to life with a different artist used for each execution. True to the format the campaign will bypass mainstream media in favour of music fanzines and niche titles as well as being flyposted around music festivals, down laneways and outside all the wrong places throughout Australia.

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