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Web Film

LeanIn.Org: Change the Story

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Today, Sheryl Sandberg's LeanIn.Org and Girl Scouts of the USA launched a new public service campaign to encourage leadership and achievement in girls. The campaign, called “Ban Bossy,” aims to draw attention to the ways girls and women are discouraged from leading.beginning when girls are called "bossy."
"Ban Bossy" is a robust educational campaign that includes a newly launched website (, educational materials, public service messages, promotional partnerships, social media, the Ban Bossy pledge…and more.
As part of this initiative, BBDO New York has created a video that highlights the price we pay for discouraging girls from leading.
Credits Other credits

Managing Director, BBDO NY: Kirsten Flanik

SVP, Senior Account Director: Kathryn Brown

Account Manager: Anna Mills

Group Executive Producer: Amy Wertheimer

Executive Producer: Tricia Lentini

Associate Producer: Georgie Turner

Head of Music Production: Rani Vaz

President, Furlined: Diane Mcarter

Senior Executive Producer, Furlined: David Thorne

Line Producer, Furlined: Greg Haggart

Assistant Editor, Crew Cuts: Danielle Sclafani

Telecine: Company 3

Colorist: Tim Masick

Audio Mix: Crew Cuts

Mixer: Julienne Guffain

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