TV ad: Canon World Touring Car Sponsorship: Faces

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Description
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Canon's sponsorship of the World Touring Car Championship is all about helping race fans get more involved with the action.

Creative Commentary
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The idea was to get fans as close to the World Touring Car Championship as possible, so we took them to a WTCC track, put them in a WTCC car with a WTCC driver and actually had another car out there racing with them.