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AT&T: Rock Band
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AT&T just debuted a new network campaign during CBS coverage of NCAA Basketball's "Selection Sunday." The campaign, aptly called "Network Guys," was designed to tout AT&T's network advantages and technological cunning in a very simple and likeable way. Two new spots feature a duo of network specialists - high tech guys with a down to earth perspective - who work tirelessly to deliver a better experience for customers. The tagline is "Building you a better network." Agency: BBDO New York
Group Executive Producer, BBDO: Julie Collins Related
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