Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

Base 4G: Jamming prime time tv shows to advertise BASE 4G


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
During the last week of February Belgian TV shows suddenly jammed and a loading icon appeared, but there was no technical malfunction. It was a message from telecom operator BASE. A couple of seconds later it all became clear when the following appeared on screen: "You're not used to waiting at home. So why wait when you're on the move? With BASE 4G, you can surf everywhere as fast as at home." To accomplish this effect, TV billboards were used in a creative way at the beginning and ending of prime time shows. The commercials are part of the 'Surf as fast as if you where at home' campaign from BASE. Because 4G speeds are comparable to those of your WiFi network at home. Agency: Duval Guillaume Belgium.
Credits Other credits

Client: BASE, une marque de BASE Company

Client Contacts: Nico Vandecaveye, Olivier De Raeymaeker,Willem Sleurs, Isabelle Bacro, Jonathan Mazza

Media: Carat - Sabrina Van Cutsem, Hans Vercammen

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news