TV ad: Tata Motors: India

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Indian car giant, and recent acquirer of the legendary Jaguar and Land Rover franchises, TATA Motors, have just set up shop in Australia; they hope to carve out a healthy share of the local utility vehicle market with the TATA Xenon.
ZOO Advertising called on SceneOn director, Matt Holcomb, to direct TATA Motors' first home-grown commercial a fast, furious and gritty spot for the Xenon and its variants.