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Top 6: April 2nd 2014

Volvo: Volvo Finger Safety

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Top 6: April 2nd 2014
To promote Volvo's innovative feature, City Safety an auto-brake technology that assists in avoiding traffic accident, we created a unique interactive tablet ad.
The ad from McCann Digital Israel asks users to place their finger on the screen.
No matter where they placed their finger, the car stops right before hitting it delivering our message.

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