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ParknShop: ParknShop Psychology Class
PARKnSHOP brings to life its value through its legendary icon Mrs. Wong with a new TV commercial via DDB Hong Kong reinforcing PARKnSHOP's 100% dedication. The idea of Mrs. Wong's Academy highlights the iconic character of Mrs. Wong – her high standards, stringent processes and values, which also symbolize the values of PARKnSHOP. PARKnSHOP staff are educated and trained at the academy so to continue Mrs. Wong's legacy – that is to provide the best quality at the best value to PARKnSHOP customers. In this TVC, our lecturer teaches the class that the best way to see the real deal in people is by looking into their eyes. The theory is put to test. A handsome charmer walks in front of a group of busy female customers, and yet the women don’t' even bat an eyelid. However, when an the icon of "price watch" is presented over the eyes; the women get excited in delight, communicating what great value "price watch" brings.
Group Account Director: Christina Kwok |
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