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Westpac: 30sec

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Westpac has launched a new advertising campaign today to support The Westpac Bicentennial Foundation, the single largest private education scholarship program in Australia's history and the company's first step towards celebrating its 200 year anniversary in 2017. Created by Westpac's lead agency, DDB Australia, the campaign highlights the impact on the nation of the $100 million contribution to education, which will fund around 100 scholarships and awards each year to Australians from all walks of life.
Credits Other credits

Designer: Jacqui Lau

Digital Creative Director: Steven Skrekovski

Digital Designers: Ben Cooper, Tiffany Chou

Head of Broadcast: Simon Thomas

Senior Broadcast Producer: Sophie Simmons

Managing Director DDB Australia: Andrew Little

Managing Partner: Mandy Whatson

Senior Business Director: Livia Montalto

Account Executive: Josh Bulafkin

Sound: Gusto Music/Nylon Studios

Music: "Fuel To Fire" by Agnes Obel (Licensed through Liberator Music & J.Alberts & Sons)

Offline Editor: Drew Thompson, Method Studios

Online Editor: David Edwards, Method Studios

Grade: Edel Rafferty, Method Studios

Gabi Hollows AO, Founding Director and The Fred Hollows Foundation

Selected archival photos courtesy of Leon Cebon, Peter Solness, Stephen Ellison and Robert Pearce/Fairfax photos

Projected footage courtesy of Pat Fiske/Bower Bird Films and 'They Used to Call it Sandy Blight'/Nomad Films International

Footage from 60 Minutes provided courtesy of Nine Network Australia

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