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Moccona: Wake up to something special

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M&C Saatchi Sydney invites customers to 'Wake up to something special' with a new TV spot to launch 'Awaken', Moccona's new breakfast blend. Like its predecessors, this campaign indulges in a special Moccona moment. In this instance, it's that precious time between waking and getting on with your day when you savour your first coffee. Shot entirely on location in Rome, the spot evokes a 'Sleeping Beauty' type fairytale that reflects Moccona's European heritage and light-hearted romantic approach.
Credits Other credits

Rome Production Company: CineRoma

Marketing Director: Rena Chatterjee

Group Brand Manager: Megan Farquhar

Brand Manager: Tiana Handel

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