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Distracted Driving Awareness Month: Dn't Txt & DrvThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Honda's using a unique approach to discourage texting and driving by appealing to millennials in ways they connect with -- emoticons. Rather than using the typical scare tactics, Honda is approaching this Gen Y audience through social media to call attention to the dangers of texting and driving. Agency: RPA, Santa Monica.
Chief Production Officer: Gary Paticoff |
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