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Top 6: April 23rd 2014

Heineken Beer: The Sub Living Room

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Top 6: April 23rd 2014
"The Sub" is the futuristic draught machine designed by Marc Newson to master the game of successful hosting. Even before its launch, it emerged like the hottest design icon, but its playfulness was yet to be showed. To prove it, Publicis Italy launched "The Sub"in the city of design, Milan, precisely in its most important showcase: The Design Week. There, triggering the curiosity of people, we placed "The Sub" in a design living room like so many others. People daring to pull its lever were first architects of the transformation of the living room into the biggest pinball ever and then players of fierce games. At the end of every game a super appeared on the pinball’s screen saying 'The Sub has emerged. Play it at home.'
Credits Other credits

Creative Group Head/Art: Marco Viganò

Marketing Director: Floris Cobelens

Group Brand Manager: Cristina Gusmini

Senior Brand Manager: Daniela Gorni

Events Manager: Giovanni Natalini

Account Director: Simona Coletta

Account Executive: Maria Elena Gaglianese

Agency Producers: Luana Strafile

Cdp: Dooley Productions

Design Studio: Giò Forma

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